In 2024, it was found that around 36 percent of the German-speaking population aged 14 years and older agreed with the statement "I tend to read magazines that interest me very thoroughly, especially longer articles". The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Which of these statements about reading and the usage of newspapers, magazines and books apply to you?
Information on population: German-speaking population aged 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample: 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, projection to 70.48 million people
You can find further information on the methodology here.
The original German survey question was phrased by the source as follows: "Which of the statements on the subject of reading, consuming newspapers, magazines and books apply to you?"
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IfD Allensbach. (June 18, 2024). Which of these statements about reading and the usage of newspapers, magazines and books apply to you? [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/442042/reading-habits-germany/
IfD Allensbach. "Which of these statements about reading and the usage of newspapers, magazines and books apply to you? ." Chart. June 18, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/442042/reading-habits-germany/
IfD Allensbach. (2024). Which of these statements about reading and the usage of newspapers, magazines and books apply to you? . Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/442042/reading-habits-germany/
IfD Allensbach. "Which of These Statements about Reading and The Usage of Newspapers, Magazines and Books Apply to You? ." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/442042/reading-habits-germany/
IfD Allensbach, Which of these statements about reading and the usage of newspapers, magazines and books apply to you? Statista, https://www.statista.com/statistics/442042/reading-habits-germany/ (last visited March 13, 2025)
Which of these statements about reading and the usage of newspapers, magazines and books apply to you? [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/442042/reading-habits-germany/
